Of course, it is not easy to determine the best tool since each and every company has a different set of rules that determine the fit for them. But there are a few things that are universal for all.
A clean and easy-to-follow UI is more important than having an interface that does not require you to pull your hair out. It can be frustrating to look for features that are hidden in plain sight continuously. Your social media manager isn’t here to play 50 clues, so please go for a plan with a clean interface and crisp content.
Interactive customer support; good CS can make or break your business, which is why it is essential to invest in it. Having a good communication system ensures that both sides stay 100% clear on all fronts. Also, this includes a nicely maintained help desk with guides & FAQs so that you don’t have to repeat the same thing again and again.
A wide range of pricing plans; it is super important to ensure that your pricing model is inclusive and has dollars within reach.